KIKK Festival Branding
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Branding
Commission by the KIKK Festival
Namur - Belgium BE
KIKK Festival is an international celebration of creativity at the intersection of art, science and emerging technology.
To mark its fifteenth anniversary, I developed a new visual identity bringing together live action, motion design and graphic systems across the festival’s digital, printed and physical touchpoints.
Photo & Video Credits: © Jerome Monnot
Rather than illustrating technology directly, the identity visualises the behaviours that shape innovation.
Glitches, pixelation and fragmented interfaces are treated as moments of transition:
Ideas emerging, evolving, breaking apart and being reassembled.
The identity is constructed around a system of wry visual metaphors, each representing a fundamental behaviour of creativity.
Together they create a flexible motion language capable of expressing the curiosity, experimentation and constant evolution that define KIKK.
The identity was developed to adapt fluidly across formats, with its graphic elements shifting, cropping and recomposing to create a consistent but continually changing visual language.
Motion turns these transitions into a playful, evolving puzzle.
Elements slip into place, break apart and trigger unexpected transformations, keeping the identity in constant flux.
Creative Direction
Greg Barth
Commission
KIKK Festival
Production
So Much Nicer
Ben Wood
Jerome Monnot
Greg Barth