Play On The Plaza

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Activation

Commission by Massivart & JLL

The Amazing Brentwood - Vancouver CA

To celebrate the 2024 Olympics and drive additional footfall to thier outdoor plaza, The Amazing Brentwood decided to broadcast the games there.

I was tasked with finding a way to create additional seating while getting thier clientelle excited about the event. The result is a series of playful game and seating modules that invite people to reclaim the plaza, disconnect and get directly get involved in the olympic spirit.

Photo Credits: © Hue Photography

The Problem

The outdoor courtyard doesn’t have enough footfall

No clear way to advertise the client’s wish to broadcast the Olympics

Not enough seating to entice people to watch the games there

The Solution

Create game modules to drastically enhance footfall and get people in the Olympic Spirit

Create playful seating modules to double the amount of dwell areas

Create a sport themed branding & wayfinding to draw attention to the event’s broadcasting

These modules were designed to feel like a playful dialogue with the outdoor plaza’s linear geometry - as if parts of the paving had extruded into bursts of vibrant colour, disrupting and enlivening the rigid grid.

Trajectories I-V

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Spatial Mapping - Installation

Multiple Comissioners

Multiple Locations

Trajectories is a site-specific series of works focusing on time & movement. Using 3d physics calculations, specific objects are suspended in sequence to create rational paths of motion that are lit sequentially with a projector, creating an animated and immersive experience.

Video Credits: © Jerome Monnot

Exhibitions:

9-9BIS - Oignies FR
Arsenal - Montreal CA
Cité de la Mode - Paris FR
Kikk festival - Namur BE
Downs Studio - London UK

A High-Intensity Experience!
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